Loren D'Souza, Author at ECA Internships
Influencer Marketing Strategy Checklist – 2022

Influencer Marketing Strategy Checklist – 2022

251 Views

Influencer marketing is a popular way to grab customers’ attention and has become one of the most popular interactive forms of marketing. Influencer marketing is a dynamic strategy used by product marketing teams to promote their newly launched products. To market your product online social media is where you will find the most active audiences. Hence social media marketing and influencer marketing are the top new strategies to sell products online.

As a graduating university student, you must understand the working of influencer marketing and strategies to run a successful influencer marketing campaign. In this blog, we will take you through the definition and working influencer marketing with a checklist of strategies to run a successful influencer marketing campaign. Once you have gained all the knowledge about influencer marketing, you can apply for your desired marketing internship program.

What is Influencer Marketing Strategy?

Influencer marketing is a creative process where businesses tie up with influencers on social media to promote the products online. Influencers are people who have a large number of followers engaged on their accounts through informational or entertainment based content. Influencers earn compensation for promoting and marketing products to their audiences. For example: Imagine you are a beauty influencer. You will receive requests promoting beauty brands like mama earth, wow skin, etc. 

Influencers mainly collaborate with brands where they are paid to promote their products to their followers. Influencers with sufficient following demand compensation for recommending the brand products.

Knowing strategies to run influencer marketing campaigns will help you during your interviews for preferred Australia internship programs in marketing. Here is the strategy checklist to follow for influencer marketing campaigns:

Define your goals:

When planning any brand’s influencer marketing strategy, you should note the campaign’s end goal. Now plan the strategy backwards and create a plan to reach that goal.  

The drive gets easier when you know your destination and have the roadmap in hand. So always have a definite goal to deliver a successful marketing campaign.

Identify and define your audience.

To make your campaign successful, the next thing you need to think about is the right target audience. To pick the right target, you need to research competitors’ brands and pick the right target. Tinder is the best example of targeting the perfect target audiences through influencer marketing. 

You can easily pick the influencers for your business niche by identifying the right target audience. To run a successful campaign, you must know the target audience. 

Define your budget.

When you have identified the target audience, the next step is budgeting. You can opt for an influencer agency or find an independent influencer according to your budget. You can try compensating influencers with your product’s hamper rather than paying. 

Decide on the social media platform you want to use.

When you have decided on the influencer, choose the platform you want to promote. The marketing demographics have changed completely after the pandemic people are more active on social media platforms like Tik Tok and Instagram. Brands need to be active online and choose popular platforms for influencer marketing. Every business has a specific niche, so choose the social media that can easily target the precise audience.

Promote your campaign.

Promote your campaigns on all the social media platforms through posts, stories and reels. Creating blog posts about your campaign can help you promote your campaigns. To promote your campaign successfully, you must create compelling captions, interactive posts and responsive stories. 

To promote your campaigns rather than using a single expensive content creator, you can target multiple content creators with average followings. There are many such tactics you can use during influencer campaigns.

Track your success.

Always track your past campaigns to track the success rate. Post-campaign execution, you must tally the results with the goals. It’s critical to compare them to improve your skills in future campaigns. Track everything from websites to social media to comprehend the engagement rate. With influencer marketing, you can get multiple websites.

Conclusion:

Influencer Marketing is a growing trend that is helping brands reach many audiences with guaranteed engagement growth. As a graduating student, you can do various things to understand how influencer marketing works. You can perform activities like researching how your favourite influencer brands about different products on your page or study the Instagram influencers’ accounts from every niche. During any interview, you can highlight points about your creative skills, social media tactics and content creation ideas to make you look more professional. Being a student, understanding how the creative industry works is important as it’s something that has taken over the market. Stay stunned with us for more blogs on trending internship opportunities.

How To Stand Out In This Digital Graduate World

How To Stand Out In This Digital Graduate World

198 Views

We live in a digital world where everyone is reliant on technology. People are drawn toward social networking, due to which businesses are shifting online. To grow your career in this social media-obsessed world requires more than a graduate certificate. Candidates can only stand out from the crowd in the job market through creative skills.

The internship for students in 2022 have advanced over time graduates need to buccal up to match the requirements of companies. Digitalization has enhanced internship opportunities by introducing new-job positions to meet the demands of this digital marketing industry. The fastest way towards success in today’s world is through mastering your content and technical and creative skills. 

The graduates are forced to get moulded according to technological modifications. Many business owners are searching for fresh talents who can deal with the trending creative needs of the industry. This blog will explain some critical, creative skills graduates need to master to succeed in this digital world. 

Her creative skills you need to master to stand out in this digital world:

Content Creation and Ideation:

Content creation has become one of the most leading skills recruiters are looking for in candidates. Content is a primary requirement to boost the overall engagement of any brand in the market. Creating appealing posts, blogs, brand marketing taglines, and engaging marketing articles requires good grammatical and vocabulary skills.

Enhancing your creative content creation skills is crucial to make your resume stand out. Taking up small copywriting and content writing courses is one of the best ways to grow your writing skills. Apart from that, try to tweak your social media captions and resume briefs to highlight your profile.

Search Engine Optimization Basics:

As an SEO intern at a company or organisation, you’ll work with the digital marketing team to improve the company’s website’s visibility and organic search results. Knowing today’s digital market, you must know the importance of SEO. 

Google Garage has fantastic SEO courses free for everyone. You can take that course to brush up on your knowledge. Every brand is trying to stand out on every online marketing and selling platform. SEO plays a crucial role in ranking at the top of google searches. As a graduating student in 2022, you must know SEO basics. With good knowledge of SEO you can get in any online internships related to ranking and seo management. 

Basic Photoshop skills and Video Editing:

Video editing is a creative skill easy to learn and enjoyable to practice. If you are a candidate planning to work in a digital workspace, knowing the basics of editing and tools for editing can help you along the way. Editing skills are essential in fields in media, such as journalism, advertising, and marketing. Social media content creation requires knowledge of such skills as editing. You can use tools like Adobe Photoshop or Adobe Lightroom to understand video editing basics.

Although it is advantageous to describe your experience in your CV, have you ever considered creating a video CV? The advantage of video CVs over document format is that you can display artistic expression through your body language and tone of voice, and you can also display your portfolio.

Ways to boost your creativity as a graduate

Nobody is born creative to need to practice and adapt the skill with time. Stepping out of the bookish knowledge and exploring new content is very important. Even while watching a movie noticing the storylines, lightning, and small details is an example of adapting creativity through observing. 

To boost your creative skills, the basic things you can do anytime are paying attention to the advertisement content you see on social media, reading books, learning camera tools and features on your mobile, and experimenting with video editing. These small activities can help you grow your creative ideation techniques. 

Conclusion: 

Creativity and digital ability go hand in hand. To stand out in the market and get into the most desired internship program, growing yourself creatively matters. Understanding new tools and technologies will allow you to become more creative and knowledgeable. Being creative is a technique to keep you ahead in life. Practising and learning new skills keeps you interested in you field and helps you career development. Growing with time is the fastest way to become the leader in your Australia internship program. So start learning now! Stay tuned with us for more internship and recruitment-related blogs.

Popular Digital Marketing Internship Roles You Must Consider

Popular Digital Marketing Internship Roles You Must Consider

356 Views

If you are a graduating student looking for career opportunities in digital marketing, it’s good news for you as there is a huge demand in this field across the industry. Digital Marketing Internship programs for students include diverse future job roles. As a candidate, you must have creative skills, trends knowledge, and aptitude to grow in digital marketing areas. 

Students interested in marketing can also apply for internship opportunities in digital marketing agencies. In this blog, we will explore the roles and responsibilities of the most popular digital marketing internship roles. Here is a breakdown of some of the best areas in digital marketing to work as an intern.

Marketing Strategist – 

A marketing strategist is responsible for marketing campaigns and strategies to grow companies’ online reach. In a marketing strategist internship, you will be expected to perform research for identifying the right target audience, develop plans for future campaigns, and analyse the online market. A marketing strategist has to adapt team management skills as you have to manage multiple projects at the same time. The key responsibilities of a marketing strategist include:

  1. Picking the right audience 
  2. Searching for an effective platform for your business niche
  3. Developing user journey
  4. Identifying keywords
  5. Creating suitable content strategies

This internship role is liable for holding and growing brand awareness and defining brand image.

The SEO Specialist:

The most popular job role in digital marketing internship roles is SEO specialist. SEO specialists have become writers’ support systems, especially in today’s content-driven world. Every top-ranking website has a team of SEO specialists who maintain their search engines. To become an SEO specialist, you require technical skills and research knowledge. The key responsibilities of an SEO specialist intern are:

  1. Managing tools like Google Analytics and Search Console
  2. Optimising SEO for website content.
  3. Developing and implementing keyword strategies
  4. Composing Alt text, Heading text, and Meta Tags 
  5. Conducting Seo Audits 

Every Digital Marketing Team is incomplete without Seo specialists.

Content Writing:

In any digital marketing agency, content writing is one of the most common and vital roles. If you are looking for a content writing internship then you can find them easily on online job portals like LinkedIn you just have to crack the assignments and interviews. As a content writing intern, you must possess excellent writing skills, with good grammar and vocabulary knowledge. Content writing job opportunities come with the massive responsibility of managing overall website content. So a good content writer should be stellar at writing and creating social media content, have good research skills for unique content, and be smart enough to work on different topics.

The key responsibilities of a content writer are :

  1. Creating content for blogs
  2. Create market plans 
  3. Drafting email marketing copies 
  4. Develop content for ebooks, infographics, and white papers

Social Media Specialist :

A Social Media Specialist is responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, growing social media audiences, building brand awareness, and ultimately boosting sales. A social media specialist intern can be responsible for various tasks depending on the organisation you are working for. Here are some key responsibilities of social media manager:

  1. Develop, implement, and manage social media handles
  2. Plan and generate ideas for social media posting
  3. Collaborate with sales and marketing teams 
  4. Stay up-to-date on the latest social media trends
  5. Performing content analysis of social media posts
  6. Maintaining a pre-posting calendar

If you are interested in a social media strategist position, you must develop your creative skills and study all the social media platforms and work.

Pay Per Click (PPC) Manager : 

Paid advertising is also a digital marketing role in an investment firm. In this internship program, PPC interns are responsible for managing paid marketing campaigns and channels to advertise recent brand offerings. It is essential to cater the product to the right target audiences and reach the desired campaign goals. Here are some key responsibilities of PPC Interns:

  1. Targeting the right audience
  2. Creating campaigns (paid)
  3. Developing campaign structure 
  4. Setting ads goals 
  5. Monitoring the results of campaigns 

A professional PPC manager is accountable for multiple tasks, such as monitoring, updating, testing, and optimising ads. They also work closely with campaign plans to minimise the risks of failures and increase conversion rates.

Conclusion:

These were the best-suited roles for anyone looking for a digital marketing internship. As a graduating student in Australia, you must first apply for an introductory digital marketing course; the certification can help you get enrolled in a better internship program. You will learn about social media marketing, PPC, email marketing, SEO, content marketing, and more through a digital marketing course. Stay tuned with us for the most trending updates about the Australia internship program.

Social Media Community Management An Emerging Internship Opportunity

Social Media Community Management An Emerging Internship Opportunity

167 Views

After a massive rise in the demand for social media marketing, recruiters are now looking for students/ interns who can manage social media communities for better engagement. As social media is one of the fastest ways of marketing, businesses are switching online. With brand marketing comes brand management; therefore, companies require social media community managers to manage online communities.

The most active way of community management is tracking the trends on social media and finding data that can help your organisation to grow. A community management internship program in Australia also requires skills like understanding social media tools, managing multiple projects, running campaigns, creating analysis reports, etc. 

If you are interested in digital marketing-related internship opportunities, read the blog further. This blog will take you through this emerging social media community management internship opportunity and how it works.

What is Social Media Community management?

Social media community management is the next stage of a social media marketing campaign. After running ads and campaigns, you need someone to manage social media interactions, maintain an audience, respond to comments and connect with consumers. A social media community manager is in charge of managing the social media community. 

Roles and responsibilities of internship:

Monitoring :

One of the critical responsibilities of a social media community manager is to analyse and monitor the brand image online. They are responsible for maintaining online visibility of brand tracking in the comments section. Reverting customer complaints is also a task that comes under online image monitoring. Online software or applications notify brands if their business is discussed online. Here are some examples: Google alerts, Social mentions, Flipboard, and many more. Millions of brands with an online reach mostly use such tools to track customer interactions. We can typically track the comments and reverts through internal platform features like Instagram insights. 

Engagement :

Managing engagements is vital in community management, as how you speak to your customer represents your brand. To maintain a healthy online community, you must check and reply to customer feedback. During an internship, you will be expected to check customer responses on Instagram stories and polls. Engagement growth plans and ideation plans are some of the critical tasks of social media engagement managers.

Moderation: 

After running campaigns, motivating users to mention your brand through social media hashtags, and tagging your pages in posts, some might talk good or bad about your brand. Community managers check social media public mentions for the brand and filter the content accordingly. Every social media community intern is expected to review such posts and find preventive measures for people who bad-mouth your brand. You can also apply for an online internship 2022 program in social media management for small businesses.

Similar roles to social media community management:

Don’t get demotivated if you aren’t selected for social media community management. You can still apply for other similar jobs mentioned below:

  • Online Gaming Community Manager- In this role, you have to manage gaming communities and respond to players, feedback and comments. You have to organise live streams and run gamers’ social media accounts.
  • Nonprofit Community Manager- This profile focuses on managing communities for nonprofit organisations or specific projects by promoting charity occasions on social media platforms, creating posts for community outreach, interacting with members, and supporting other nonprofit communities.
  • E-commerce Community Manager- Some people run businesses online on social media platforms, build awareness through social media promotions, and create campaign strategies to increase customer engagement on the website.

Digital marketing has become the fastest growing field to reach a maximum number of audiences within seconds. The market has increased the need for talented social media community managers, videographers, and graphic designers. You can start your social media community management career with the best internship for Graduates in companies or organisations that require social media management support.

Stay tuned with us for more information about internship programs.

How to get a cybersecurity internship in 2022

How to get a cybersecurity internship in 2022

241 Views

Are you beginning your career in cybersecurity and don’t know where to start? This blog will guide you towards finding your first cybersecurity internship. Cybersecurity internships are becoming popular between university students. There are multiple companies offering job opportunities for cybersecurity specialists. But the brownie point you require to get the best job opportunity is an experience letter. Quality industry experience with a degree can boost your chances of getting your dream job. 

If you are a graduating student lacking formal experience in this field, you must consider joining IT internship programs as a priority. Internships are your gateway for new and exciting career opportunities. 

Here are some key strategies to find start your Cybersecurity Career:

1. Utilise the Search Engines :

In today’s world, we don’t have to search for jobs in newspapers because everything is available at our fingertips. You have to begin your search for internships  on online job search engines. Nowadays, we can easily connect with any HR and Department heads through job platforms like LinkedIn (A place to showcase your professional life online). 

When you are searching for internship programs try to connect with the manager and HRs of the companies through platforms like LinkedIn. While connecting with them, share an impactful resume, post, or message that highlights your skills and certifications to grab their attention to your profile. To find the email ids and profiles of top-ranking companies’ Hr managers you can utilise the online job search engines and share your CVs there.

It is essential to think out of the box to kick-start your career.

2. Use Networks :

While searching for internships, utilise the resources and connections you already have. Teachers and mentors can guide you to find the best opportunities in Information Technology fields. Talking about cybersecurity, you can always connect with your university career guidance mentor. Mentors mostly have connections to ensure students get the support they need. 

3. Developing your soft skills : 

Practice makes perfect. By upgrading your skills in cybersecurity, you can increase your chances of winning the job role. Specialising in your desired field is significant. Using your certification in your resume can help you enhance your portfolio. Taking frequent courses to brush up on your knowledge is crucial for an IT student. You can also work on self-projects or freelancers for small projects that can help you develop your technical skills.

Applying your cybersecurity knowledge to real-time work projects is the best way to polish your skills. While working on such projects, you will get an opportunity to learn about security softwares, network security monitoring tools, packet sniffers, threat scanners, and other antivirus software. Depending on the internship program, you may get an opportunity to draft your scripts and automate tasks. 

Cyber security internship programs are one of the critical methods to upgrade and apply your learnings. 

4. Developing Soft Skills:

The first impression is the last. Working for a cyber security company requires technical as well as soft skills. With the qualification, you must have some other skills to offer. You need to develop your communication skills. Sometimes it is difficult to communicate with new individuals and it might get intimidating for some students. So when you opt for your first internship, always be prepared to be interviewed. To develop that spirit, you must learn to present yourself in a humble yet confident manner. Yet apart from communication skills, employers look for your dedication and empathy towards work. 

Conclusion: 

By utilising all the strategies mentioned above, you know how to get started with your cybersecurity internship. Exploring other paths is equally essential, so plan your strategy well. Enrolling in the best-in-class IT internship Australia program requires dedication, passion, knowledge, and patience. There are multiple career opportunities available in IT internships like testing, programming, coding, and many more. So don’t get discouraged if you don’t get a cybersecurity internship. Learn to grasp the best out of any opportunity given to you. We wish you the best of luck. Stay tuned to our blogs for more such career enhancement strategies and tricks.

APPLY NOW