Popular Digital Marketing Internship Roles You Must Consider  

If you are a graduating student looking for career opportunities in digital marketing, it’s good news for you as there is a huge demand in this field across the industry. Digital Marketing Internship programs for students include diverse future job roles. As a candidate, you must have creative skills, trends knowledge, and aptitude to grow in digital marketing areas. 

Students interested in marketing can also apply for internship opportunities in digital marketing agencies. In this blog, we will explore the roles and responsibilities of the most popular digital marketing internship roles. Here is a breakdown of some of the best areas in digital marketing to work as an intern.

Marketing Strategist – 

A marketing strategist is responsible for marketing campaigns and strategies to grow companies’ online reach. In a marketing strategist internship, you will be expected to perform research for identifying the right target audience, develop plans for future campaigns, and analyse the online market. A marketing strategist has to adapt team management skills as you have to manage multiple projects at the same time. The key responsibilities of a marketing strategist include:

  1. Picking the right audience 
  2. Searching for an effective platform for your business niche
  3. Developing user journey
  4. Identifying keywords
  5. Creating suitable content strategies

This internship role is liable for holding and growing brand awareness and defining brand image.

The SEO Specialist:

The most popular job role in digital marketing internship roles is SEO specialist. SEO specialists have become writers’ support systems, especially in today’s content-driven world. Every top-ranking website has a team of SEO specialists who maintain their search engines. To become an SEO specialist, you require technical skills and research knowledge. The key responsibilities of an SEO specialist intern are:

  1. Managing tools like Google Analytics and Search Console
  2. Optimising SEO for website content.
  3. Developing and implementing keyword strategies
  4. Composing Alt text, Heading text, and Meta Tags 
  5. Conducting Seo Audits 

Every Digital Marketing Team is incomplete without Seo specialists.

Content Writing:

In any digital marketing agency, content writing is one of the most common and vital roles. If you are looking for a content writing internship then you can find them easily on online job portals like LinkedIn you just have to crack the assignments and interviews. As a content writing intern, you must possess excellent writing skills, with good grammar and vocabulary knowledge. Content writing job opportunities come with the massive responsibility of managing overall website content. So a good content writer should be stellar at writing and creating social media content, have good research skills for unique content, and be smart enough to work on different topics.

The key responsibilities of a content writer are :

  1. Creating content for blogs
  2. Create market plans 
  3. Drafting email marketing copies 
  4. Develop content for ebooks, infographics, and white papers

Social Media Specialist :

A Social Media Specialist is responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, growing social media audiences, building brand awareness, and ultimately boosting sales. A social media specialist intern can be responsible for various tasks depending on the organisation you are working for. Here are some key responsibilities of social media manager:

  1. Develop, implement, and manage social media handles
  2. Plan and generate ideas for social media posting
  3. Collaborate with sales and marketing teams 
  4. Stay up-to-date on the latest social media trends
  5. Performing content analysis of social media posts
  6. Maintaining a pre-posting calendar

If you are interested in a social media strategist position, you must develop your creative skills and study all the social media platforms and work.

Pay Per Click (PPC) Manager : 

Paid advertising is also a digital marketing role in an investment firm. In this internship program, PPC interns are responsible for managing paid marketing campaigns and channels to advertise recent brand offerings. It is essential to cater the product to the right target audiences and reach the desired campaign goals. Here are some key responsibilities of PPC Interns:

  1. Targeting the right audience
  2. Creating campaigns (paid)
  3. Developing campaign structure 
  4. Setting ads goals 
  5. Monitoring the results of campaigns 

A professional PPC manager is accountable for multiple tasks, such as monitoring, updating, testing, and optimising ads. They also work closely with campaign plans to minimise the risks of failures and increase conversion rates.


These were the best-suited roles for anyone looking for a digital marketing internship. As a graduating student in Australia, you must first apply for an introductory digital marketing course; the certification can help you get enrolled in a better internship program. You will learn about social media marketing, PPC, email marketing, SEO, content marketing, and more through a digital marketing course. Stay tuned with us for the most trending updates about the Australia internship program.