There are more than 350 million professionals on LinkedIn. I’m going to share with you my best tips to stand out!
Before we get into tips & tricks, let’s review some statistics…
- Over 500 million users worldwide
- 4.2 million Australian users
- 40% of users log on daily
- 2 new users every second
- 40 million users are students or recent grads
- 41% of millionaires use LinkedIn
- Currently over 3 million job postings on Linked ‘In
- 18x more likely to be seen by recruiters if your profile is updated
LinkedIn has revolutionized the way that we search and apply for jobs as well as connect and collaborate with other professionals. Considering this, I want to make sure that you create a great LinkedIn profile that will help you stand out and accomplish your goals. let’s take advantage of all that LinkedIn has to offer!
Put in the time to make it awesome…
The headline is the most important aspect of the profile! Be succinct, creative, and include relevant terms that make it easy for others to define your industry and your role within.
This is where you really sell yourself to potential connections, your summary is prime real estate for your professional brand. It should expand on what appears in your headline, highlighting your specialties and career experience.
The good news? LinkedIn will measure the “completeness” of your profile as you work and offer suggestions on how to make it stronger. The more complete your profile, the better the odds that the recruiter will find you in the first place.
- LinkedIn users who update their profiles regularly get more job offers.
What should your LinkedIn profile picture look like?
First impression matter during business meetings and when people see your profile picture. As yourself what does your LinkedIn profile picture say about you? Consider your industry in addition to potential consumers and peers to select the appropriate headshot.
Typically, I would recommend having a professional photographer take your headshot.
However, if you don’t have the budget, here are 6 tips to help you pick a strong photo from the ones you already have:
- Choose a photo that looks like you
- Make sure your face takes up at least 60% of the frame.
- Choose the right expression, look friendly
- Wear what you’d wear to work.
- Don’t over edit your picture
- Choose a background that isn’t distracting.
Adding a professional picture of yourself on your LinkedIn profile can result in 14 Times more profile views.
Don’t disappear for months at a time. Stay active and keep posting things in your feed to stay relevant.
Another point that I want to make is to be professional. LinkedIn is a social networking site for professionals. Be sure to conduct yourself and create your profile to reflect this.
Keep your profile up to date. As you acquire new skills, take on new jobs, and accomplish new things, be sure to update your LinkedIn profile, which should be an ever-evolving document.
Your Profile is 5 Times more likely to be viewed if you join and are active in groups.
LinkedIn is a great place to get updates, ideas, and resources from industry leaders, but make sure to create a win-win relationship in which you’re also sharing your knowledge and helping people in your network.
Publishing posts is a great way to showcase your professional knowledge, position yourself as a thought leader in your industry.
20 LinkedIn posts per month can help you reach 60% of your unique audience.
The best times to post on LinkedIn Tuesday and Thursday, between 7 am and 9 am local time.
Endorse the people you respect
Endorsements can be a great way to show off your skills, in consideration that your profile isn’t overloaded with too many to really send the right message.
Endorsements work differently than recommendations. Anyone can visit your profile, read your skills list, and hit the “endorse” button for the skills they know you have.
The secret to making them work for you is keeping your skills updated. As you transition between careers, develop new skill, or take on new responsibilities, drop outdated skills from your profile and add the ones you really want to be known for. Now, when connections land on your page, they’ll only see the most relevant skills.
One of the best ways to get endorsements on LinkedIn is to endorse others.
Send a thank you message when someone endorses you.
Show Your achievements
To determine what is relevant to showcase you need to start with understanding what your intention is with LinkedIn and who you want to attract to your profile.
Your unique career path is a big part of who you are today. That’s why being able to showcase your individual professional journey on LinkedIn is a great way to help you stand out to potential new connections, customers, and recruiters.
Recruiters spend countless hours scouring LinkedIn in search of the high performers. And when they find them, they contact said high performers. Knowing this, you’ll serve yourself well to market yourself as a high performer in your summary and experience section. Think action words, accomplishments, talking about times you’ve been promoted or hand-picked for projects.
Show off your skills, to gain post visibility use relevant hashtags! #success #project #accomplishment
It’s time to share and expand your network!
Once you’ve created an excellent profile on LinkedIn, share it with pride. Share the URL to your LinkedIn profile on your business card, e-mail signature, and in other places to help build your network. Add people you meet through networking events or at work and stay in touch.