digital marketing internship Archives - ECA Internships
Popular Digital Marketing Internship Roles You Must Consider

Popular Digital Marketing Internship Roles You Must Consider

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If you are a graduating student looking for career opportunities in digital marketing, it’s good news for you as there is a huge demand in this field across the industry. Digital Marketing Internship programs for students include diverse future job roles. As a candidate, you must have creative skills, trends knowledge, and aptitude to grow in digital marketing areas. 

Students interested in marketing can also apply for internship opportunities in digital marketing agencies. In this blog, we will explore the roles and responsibilities of the most popular digital marketing internship roles. Here is a breakdown of some of the best areas in digital marketing to work as an intern.

Marketing Strategist – 

A marketing strategist is responsible for marketing campaigns and strategies to grow companies’ online reach. In a marketing strategist internship, you will be expected to perform research for identifying the right target audience, develop plans for future campaigns, and analyse the online market. A marketing strategist has to adapt team management skills as you have to manage multiple projects at the same time. The key responsibilities of a marketing strategist include:

  1. Picking the right audience 
  2. Searching for an effective platform for your business niche
  3. Developing user journey
  4. Identifying keywords
  5. Creating suitable content strategies

This internship role is liable for holding and growing brand awareness and defining brand image.

The SEO Specialist:

The most popular job role in digital marketing internship roles is SEO specialist. SEO specialists have become writers’ support systems, especially in today’s content-driven world. Every top-ranking website has a team of SEO specialists who maintain their search engines. To become an SEO specialist, you require technical skills and research knowledge. The key responsibilities of an SEO specialist intern are:

  1. Managing tools like Google Analytics and Search Console
  2. Optimising SEO for website content.
  3. Developing and implementing keyword strategies
  4. Composing Alt text, Heading text, and Meta Tags 
  5. Conducting Seo Audits 

Every Digital Marketing Team is incomplete without Seo specialists.

Content Writing:

In any digital marketing agency, content writing is one of the most common and vital roles. If you are looking for a content writing internship then you can find them easily on online job portals like LinkedIn you just have to crack the assignments and interviews. As a content writing intern, you must possess excellent writing skills, with good grammar and vocabulary knowledge. Content writing job opportunities come with the massive responsibility of managing overall website content. So a good content writer should be stellar at writing and creating social media content, have good research skills for unique content, and be smart enough to work on different topics.

The key responsibilities of a content writer are :

  1. Creating content for blogs
  2. Create market plans 
  3. Drafting email marketing copies 
  4. Develop content for ebooks, infographics, and white papers

Social Media Specialist :

A Social Media Specialist is responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, growing social media audiences, building brand awareness, and ultimately boosting sales. A social media specialist intern can be responsible for various tasks depending on the organisation you are working for. Here are some key responsibilities of social media manager:

  1. Develop, implement, and manage social media handles
  2. Plan and generate ideas for social media posting
  3. Collaborate with sales and marketing teams 
  4. Stay up-to-date on the latest social media trends
  5. Performing content analysis of social media posts
  6. Maintaining a pre-posting calendar

If you are interested in a social media strategist position, you must develop your creative skills and study all the social media platforms and work.

Pay Per Click (PPC) Manager : 

Paid advertising is also a digital marketing role in an investment firm. In this internship program, PPC interns are responsible for managing paid marketing campaigns and channels to advertise recent brand offerings. It is essential to cater the product to the right target audiences and reach the desired campaign goals. Here are some key responsibilities of PPC Interns:

  1. Targeting the right audience
  2. Creating campaigns (paid)
  3. Developing campaign structure 
  4. Setting ads goals 
  5. Monitoring the results of campaigns 

A professional PPC manager is accountable for multiple tasks, such as monitoring, updating, testing, and optimising ads. They also work closely with campaign plans to minimise the risks of failures and increase conversion rates.

Conclusion:

These were the best-suited roles for anyone looking for a digital marketing internship. As a graduating student in Australia, you must first apply for an introductory digital marketing course; the certification can help you get enrolled in a better internship program. You will learn about social media marketing, PPC, email marketing, SEO, content marketing, and more through a digital marketing course. Stay tuned with us for the most trending updates about the Australia internship program.

How to get a remote internship to build skills in digital marketing

How to get a remote internship to build skills in digital marketing

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Digital marketing is a form of advertising that involves targeting audiences through various online and digital platforms like- social media, websites, email, search engines and applications. Today, organisations are more invested in online and digital marketing to promote their products and services. ECA targets marketing internship programmes to provide students with the best internship programs for students.

Digital Marketing as a field of study has gained momentum over the years, meaning that many students today are pursuing a career in the field of digital marketing. Considering the kinds of internships becoming popular today, they can be broadly classified into regular and remote internships. In our previous blogs, we have looked at many aspects of traditional internships. In this blog, let us see how remote internships can be sustained and, to be more precise, how to get a remote internship in the digital marketing field.

Remote internships are the ones where students work and gain experience without the hassle of commuting to their respective work locations in order to complete their term. Distant marketing internships are in-demand! The responsibilities of a marketing intern vary from business to business. Here are some ways to help you find the perfect remote marketing internship opportunity.

1. Your educational Uni / Institution

For applying for remote internships, the very first step that needs to be done is trying to connect with your University to get in touch with such opportunities. Your Uni can be the first point of contact for such an opportunity. 

2. Build Your Portfolio

Compile and build a comprehensive portfolio featuring all the information regarding your qualifications and experience in one place. A portfolio is a candidate’s first impression. You can grab a fantastic remote internship opportunity by creating an online portfolio or a blog featuring all your unique skills to connect the recruiters far away. This will help you find opportunities for a remote internship for students in digital marketing.

3. Refine Your Skills

Before applying for an internship in various organisations, you must focus on building and refining your digital marketing skills in creating content, managing SEOs, managing online traffic, running successful ad campaigns and much more. These tasks require some level of expertise and practice. Therefore, you must learn and brush up on your skills before applying for any such opportunity. 

4. Apply proactively

Another important aspect of connecting to such opportunities is being proactive in the search. In simple words, keep searching and looking for such opportunities via networking. Take note of organisations offering remote digital internship opportunities so that it becomes easy for you to seek out the best amongst them.

5. Continue the learning process.

Learning is never restricted. A candidate interested in getting into a remote digital internship opportunity must always keep up with the latest trends and techniques involved in marketing. This will keep you updated and get you closer to a digital internship opportunity. 

6. Search on various platforms

Another great way to find a perfect remote digital marketing internship is to search for such opportunities on various platforms like- LinkedIn, ECA internships, and many others. These platforms list some of the best opportunities for internships that can lead you to a promising career. 

7. Networking

Networking helps you connect with the possible opportunities that can come your way. It even tells your employer that you are capable of performing various jobs and good at creating networks. This networking skill can be a boon in the digital marketing career and can be a reason for preference from the employer’s end. 

These were some of the tips that could help you in finding an excellent remote marketing internships program. With a remote digital marketing internship, you can gain valuable real-world experiences with increased flexibility and freedom. Strong communication skills and knowledge of virtual collaborative platforms are the keys to a successful digital marketing career. Connect with ECA Internships to get the best career opportunities.

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